2016 FPRA Board Retreat

Upcoming Events

Webinar: Soar into Social Advertising Greatness
Sparxoo’s digital experts are bring you the tools of the trade to amplify your digital marketing through social advertising with channel selection, targeting via algorithms, and ongoing optimizations. You have the questions, our experts have the answers.

Free for members in 16 chapters statewide. Non-members can join a waiting list with at cost of $20 by emailing

Webinar details:
Tuesday, May 9
Noon to 1 p.m.
Click here to register for the webinar.

Fake News, Bad Reviews & the Internet Troll Blues

The Internet can serve as judge, jury and executioner for practically any person’s or company’s reputation. And when it comes to online reputation management, many PR professionals are unprepared for what they’re up against.

Join FPRA Tampa Bay on for a lunch-‘n-learn featuring online reputation management guru John P. David, president of David PR Group and a partner with

Event details:
Thursday, May 18
11:45 a.m. to 1:30 p.m.
Hillsborough County Bar Association Chester H. Ferguson Law Center
1610 N. Tampa St., Tampa, FL 33602
Register online here.

David will share valuable tips on how to:

  • Identify personal and professional online vulnerabilities
  • Employ best practices for use of social media and digital communications
  • Avoid and mitigate online damage
  • Remove negative content from search results
  • Deal with hate blogs and negative online reviews

David has been featured in the Huffington Post, PR Daily, NPR, and He is a sought-after speaker, appearing at the popular Ragan’s conferences, and is the author of How to Protect (Or Destroy) Your Reputation Online.

Special Book Signing: David will sign copies of his book, “How to Protect (Or Destroy) Your Reputation Online,” which you can preorder and pick up directly from him at the luncheon. Purchase the book with your luncheon ticket to ensure you reserve your copy.

Click here to register for the event and purchase David’s book.

Recent Events

Tampa Bay Nights: FPRA Image Awards Luncheon

Join us as we bet on the best in public relations during our local Image Awards luncheon. The local Image Awards competition is the precursor to FPRA’s statewide Golden Image Awards.

When: Friday, April 21 at 11:30 a.m.

Where: The Tampa Club in downtown Tampa

Cost: $20-37

Register online here.

This year’s event features a special presentation from Officer Ben Tobias, PIO, Gainesville Police Department. In Jan. 2016, Officer Ben Tobias achieved every social media manager’s dream – a viral video. A call came in to the dispatch center about kids playing basketball too loudly in the street. When Officer Bobby White of the Gainesville Police Department responded to the call, rather than reprimand the kids for being rowdy, he joined in their game.

Officer White’s dash cam recorded the whole interaction. The video went viral after Officer Tobias, the department’s Public Information Officer, posted it on the department’s Facebook page. The video was viewed more than 500 million times and garnered national and international media attention.

Officer Tobias will speak at FPRA Tampa Bay’s annual Image Awards luncheon on Friday, April 21. He’ll share the successes and lessons learned during the whirlwind days after the video went viral, including the experience of a surprise visit from NBA superstar Shaquille O’Neal.

Register online for the Image Awards luncheon.


RPIE: A Recipe for a Successful PR Campaign

Class is in session and we’re going back to the basics. Join us and Professor Jay Rayburn, Ph.D., APR, CPRC, PRSA Fellow, as we discuss the building blocks for a successful PR campaign: Research, Planning, Implementation, and Evaluation. Learn strategies for creating your best campaign, and identify how you can improve on current campaigns. What are your evaluation methods? How does your organization define PR success?

When: March 14, 11:45 a.m. (networking begins) to 1 p.m.

Where: Online. Register here.

Cost: $15-$30

Jay is a past state president of the Florida Public Relations Association, a former chairman of the North American Public Relations Council, the founding chairman of FPRA’s Counselors’ Network, a past co-chair of the Universal Accreditation Board (UAB), and an inductee of PRSA’s College of Fellows. He is widely recognized as an expert and thought leader in the PR field. If you think you know your stuff, think again. #AskRayburn


Image Awards: How to Put Together a Winning Entry

FPRA Tampa Bay is now taking submissions for the Image Awards! Not sure if your work qualifies or have questions about how to put together your entry? Join us for a FREE webinar Thursday, Feb. 9 with Chris Gent, APR, CPRC. Chris, the VP of Corporate Communications at Kissimmee Utility Authority, has won dozens of Image Awards and state Golden Image Awards. He will be sharing valuable tips and helpful hints on how to put together a winning entry.

When: February 9, noon to 1 p.m.

Where: Online. Register here.

Cost: Free


emily-bio-pic-sparxooFPRA and the Digital Revolution 

Join us for a digital revolution at one of the fastest growing digital agencies in Florida – Sparxoo.  We will explore how content has revolutionized the digital landscape. We’ll chat about the content of yesteryear (circa 1999), content today, and wrap up with an interactive content throwdown.

When: January 19, 8-9 a.m.

Where: Sparxoo, 450 Knights Run Ave., Ste. 1, Tampa, FL 33602

Cost: Register here (free for all FPRA members)!

Emily Culclasure is a content marketing czar at Sparxoo, where she leads content strategy and content creation for clients ranging from mid-market organizations to Fortune 500 companies. Before Sparxoo, she was a digital analyst at a global digital marketing agency and specialized in offsite SEO campaigns, SEO strategy, and content campaigns.

2017 Counselors’ Network (CN) Winter Symposium

When: Jan 12 -14, 2017

Where: Tampa Marriott Westshore

Cost: Register here!

Attendees will hear from top-level executives and take part in networking activities. They’ll also attend a very special Tampa Bay Lightning game on the night when the team will retire a jersey — Martin St. Louis’ no. 26 — for the first time in its history. To guarantee your hockey tickets, registrants need to RSVP to the State Office by 2 p.m. on Friday, Dec. 16.

*Since 1990, Counselors’ Network (CN) has served as a forum for senior-level public relations practitioners to discuss their craft and learn from one another.


alyson-headshotKeeping Your Finger on the Pulse of PR

When: November 10, 11:30 a.m. – 1 p.m.

Where: The Crafted Plate, 12600 Roosevelt Boulevard N., Saint Petersburg, FL 33716

Cost: Register here!

Public Relations for Universal Studios is no walk in the park, especially when there’s a national crisis unfolding in your community. PR Pro Alyson Lundell, APR, CPRC, director of public relations for Universal Studios, shares her experience of launching Skull Island at the Orlando theme park while the nation focused on the tragic shooting at Pulse Nightclub.

Alyson has spent the majority of her career in the tourism industry promoting Central Florida’s major attractions. Her current role with Universal Orlando has involved attraction openings such as TRANSFORMERS: The Ride – 3D and The Wizarding World of Harry Potter – Hogshead, which opened in 2010 followed by the 2014 opening of The Wizarding World of Harry Potter – Diagon Alley. She is also responsible for overseeing publicity efforts around Universal’s annual events, including Mardi Gras and Halloween Horror Nights. Her sons, Cooper and Holden, believe that their mom goes to work every day with Spider-Man, Captain America and the adorable minions.

MacManus Photo Promo Aug 2014PR & Politics: America Decides 2016

When: October 26, 7:30 – 9:00 a.m.

Where: Hillsborough County Bar Association, 1610 N. Tampa St., Tampa FL 33602

Cost: Register here!

Join us as Dr. Susan MacManus, distinguished professor at the University of South Florida, demonstrates how research and public relations are influencing the 2016 presidential campaign cycle. Research methods, polls and political messaging are shifting the tide in this political climate. Campaign operatives are glued to data, traditional media and social media. You cannot log onto social media without Americans sharing attitudes and opinions on the presidential race. Take a few tips from Dr. MacManus on how research and data can enhance your communication methods. No need to guess your next PR strategy, develop strategies based on existing data and research.

Dr. MacManus has appeared on every major broadcast and cable television and radio network and has been interviewed by major newspapers in Florida, throughout the United States and abroad. She is Florida’s most-quoted political scientist. We are taking a straw poll during this event. Who will be our next president, and how will Florida decide?

Ron Bartlett

Ron Bartlett

Renew, Refresh & Reconnect – FPRA Happy Hour 

When: September 26, 5:30 – 7 p.m.

Where: TAPS Restaurant Bar & Lounge at International Plaza

Cost: FREE for everyone, but register here!

Happy New Year – The Florida Public Relations Association’s new membership cycle starts this fall and we have a lot in store for the Tampa Bay chapter. During this event, we will welcome the new Florida general manager of Hill+Knowlton Strategies, Ron Bartlett. Enjoy drink and food specials until 7 p.m., and thank TAPS for adding a special FPRA cocktail to the menu (Ask for the PR Pro Refresher). Be sure to bring your business cards. #MyFPRA

RENEW your membership in person at this event.
REFRESH your skills by signing up for APR classes and learning about Image Awards entries.
RECONNECT with colleagues and mark your calendars for all of our upcoming events.