June Professional Development Series

Friday, June 2
Noon | Zoom

“Are You Ready for the Big One? Lessons Learned from Hurricane Michael and other Florida Disasters”

In this session, April Salter, APR, CPRC, will share tips to strengthen your crisis planning, whether you work for local government, a local business, corporation or nonprofit, or are a concerned community member. In addition to providing a crisis communications framework for any crisis, she will provide resources and private sector planning tools to be aware of in the event a natural or human-made disaster occurs in your community.

April is a veteran communicator during natural disasters and counsels CEO’s and teams during crises. She grew up in Key West, where hurricane planning was often ignored, and worked at a senior leadership level in state government when Hurricane Andrew hit Homestead as a Category 5 storm in 1992. April worked in both the private sector and local government in the aftermath of Hurricane Michael, a Category 5 storm that hit Mexico Beach in the panhandle in 2018. She pioneered the use of electronic billboards in emergencies in Florida during the 2004 hurricane season when the state was smacked by four different hurricanes within a six-week period. This practice is still used as a FEMA Best Practice case study. Most recently, April and the SalterMitchell PR team created and managed the state Department of Health’s COVID-19 website which has received more than 12 million visits since 2020.

April is the founder and CEO of SalterMitchell PR, an agency grounded in local communities in Florida. She is co-host and executive producer of the Fluent in Floridian podcast, which features the brightest leaders in the Sunshine State. She is a longtime member of FPRA and is currently the president of the Florida Public Relations Education Foundation.

This event is free for FPRA members and $10 for non-members. Register on Eventbrite. 

Additional hurricane preparedness virtual sessions throughout the month of June will be announced soon.

Past Events

Bay Area Communicators Summit and Image Awards Luncheon

Friday, April 28
11 a.m. – 2:30 p.m. | The Centre Club (123 South Westshore Blvd., Tampa)

This year we are extremely excited to bring back the Tampa Bay Communicator Summit program in conjunction with our annual Image Awards Ceremony. We look forward to hosting some of the best communication experts in our area to deliver an educational and practical program with a focus on modern-day PR. We will also recognize some of our area’s best of the best at our Image Awards Ceremony.

March Professional Development

Monday, March 27
Noon | Zoom

Pull up a virtual seat because you won’t want to miss our fireside chat with Judy Silverstein Gray, an experienced author and public relations professional. Throughout her pursuits, Judy has drawn on her fascination with storytelling to craft narratives about innovators and unlikely trailblazers. Judy’s new book, Unwavering, releases in June.

February Professional Development

Friday, Feb. 22
8-9 a.m. | Zoom

This free event allows you to bring a PR challenge you’re currently facing to workshop solutions with like-minded professionals. What is shared on the call, stays on the call!

January Professional Development

Wednesday, Jan. 25
Noon to 1 p.m. | Zoom

Join us virtually to hear from Scott Glaser, the executive director of ESPN Events. Scott will share how bowl games impact local communities. Free for members & students; $10 for non-members

Image Awards Info Session

Wednesday, Jan. 18
11 a.m. to Noon | Zoom

This is a joint session of the Tampa Bay and Dick Pope/Polk County FPRA chapters and free to all. Come join us for this virtual session to learn more about the annual FPRA Image Awards competition and how to create an award-winning entry. The Image Award entry deadline is March 6.

December Holiday Mixer

Wednesday, Dec. 14
6-8 p.m. | Coppertail Brewing Company (2601 E 2nd Ave., Tampa – across from Ikea)

Mingle with fellow FPRA members at our holiday mixer and chapter awards ceremony presentation. The awards ceremony originally scheduled for Sept. 30 was cancelled because of Hurricane Ian, so we want to take a little time to recognize the incredible talent within the chapter at this event. Non-members, friends and family are welcome to attend this casual event. Dinner is included in the ticket price, and there will be a cash bar. Members and non-members: $40; Students: $25

November Professional Development

Wednesday, Nov. 16
Noon to 1 p.m. | Zoom

During this virtual event, we’ll learn about what it takes to lead a woman- and minority-certified public relations firm and a statewide conference. Our guest, Arlene DiBenigno, is the managing partner at Conversa Co and President/CEO of the Women’s Conference of Florida, Inc. You won’t want to miss hearing about her diverse leadership experience and advice for other practitioners. FPRA members and student members are free. There is a $10 fee for non-members.

September Chapter Event

Friday, Sept. 30
1-3 p.m. | EpiCenter at St. Petersburg College (13805 58th St. N, Clearwater)

This event was canceled due to Hurricane Ian. Awards and Swearing-in ceremony – Join us for a networking lunch to celebrate this past year and transition to the next. We have some incredible talent at FPRA Tampa Bay. Let’s take the time to recognize them!

July Professional Development

Wednesday, July 27
Noon to 1 p.m. | Zoom

Proactive Pitching: How to Hit is Out of the Park…Join us on Zoom to learn how to develop trust-based relationships with the media and story ideas reporters love to cover along with tips to help you prepare for a media interview. Robyn Felix, APR, provides strategic leadership in her position at the Southwest Florida Water Management District. She will share a variety of real-world examples and practical tips from her more than 26 years of experience in television news, media relations and public relations in the Tampa Bay area. FPRA members and student members are free. There is a $10 fee for non-members.

June Professional Development

Thursday, June 23
Noon to 1 p.m. | Zoom

PR Pros and PR Myths: What We Wish We Knew…Join us for a great panel discussion featuring members of the FPRA Tampa Bay Chapter’s executive leadership team.
FPRA members and student members are free. There is a $10 fee for non-members.

May Professional Development

Wednesday, May 25
11:30 a.m. to 1 p.m. | EpiCenter at St. Petersburg College (13805 58th St. N, Clearwater)
Join us for an in-person, lunch and learn event where Bruce Faulmann will talk about his experience as vice president of Advertising, Sales and Marketing for the Tampa Bay Times as well as his 24 years of experience in the daily newspaper business. Price: Members $20; Non-members $30; Students $10.

April Professional Development and Image Awards Ceremony

Wednesday, April 27
11:30 a.m. to 1 p.m. | Brio Tuscan Grille at International Plaza/Bay Street

Join us for an in-person, lunch and learn event! You do not want to miss hearing from keynote speaker Veronica Cintron, VP of Communications, at the Tampa International Airport and former Spectrum Bay News 9 award-winning evening anchor. Veronica will speak about managing communications during unprecedented times at the airport. Additionally, let’s celebrate! We will present the Image Awards highlighting the outstanding work of our members. Price: Members $40; Non-members $50; Students $20.

March Professional Development

Creative Media Solutions that Deliver Business Success

Our FPRA chapter is joining forces with the Tampa Bay Public Relations Society of America (PRSA) chapter to present a special Lunch & Learn discussion! Please join us to learn tips and techniques on how to deliver PR success through the use of creative media strategies. Two seasoned PR professionals will join us for this specially-designed Lunch and Learn collaborative session to share: How to capture media attention in today’s fast-paced world and Applying new PR strategies to drive business results. FPRA and PRSA members and student members are free. A discounted price will be offered to AAA employees.

Thursday, March 10
Noon to 1 p.m. | Zoom



 FPRA State Conference

2023 state conference banner

FPRA’s state conference is an amazing time to learn and grow professionally as well as network with your PR peers from across the state. The next conference will be August 6-9, 2023, at the Waldorf Astoria in Orlando. Visit this webpage for more information, and make plans now to join us!