February 27: Finding Your PR Balance
When people hear PR, they typically think of media relations. However, most PR professionals handle much more in their day-to-day, from event planning to crisis communication to keeping up with new digital trends. The diversity in our roles keeps things fresh, but it also requires strong time management skills and the ability to balance it all.
Please join us as FPRA State President Ryan Gerds, APR, CPRC, shares the reasoning and purpose behind this year’s theme for the association, Find Your Balance.
Registration and networking begins at 8 a.m. at The Omnia Group, Inc., 1501 W. Cleveland St., Suite 300, Tampa. The program will run from 8:30 – 9:30 a.m. A continental breakfast will be served.
December 2017 – Is the Press Release Dead? The Evolution of Media Relations
Former Tampa Bay Times food editor and current USFSP journalism professor Janet Keeler moderated a discussion between local PR practitioners and reporters on effective media relations strategies for meeting today’s newsroom needs. PR professionals discussed what they are doing to adapt in an ever-changing media environment, while reporters provided insight on which traditional media relations tactics still work, and which should be retired.
October 2017 – FREE Webinar: Don’t Be Afraid to Go Solo
Being a solo professional is highly rewarding, but consultants at all levels have questions. What’s the best way to find new clients? How much should I be charging? What do I need to know if I’m thinking of going out on my own for the first time? Karen Swim of Words For Hire answered all these questions and shared tips and advice for PR pros who were considering going out on their own.
September 2017 – World of Beer Mixer: Meet Your 2017 Board
Our new board met with chapter members and guests at World of Beer, 5311 Avion Park Drive, Tampa, on Thursday, Sept. 28.
August 2017 – FPRA Annual Conference
We gathered this year for our Annual Conference at Universal Orlando!
July 2017 – Sunset Mixer with FPRA Tampa Bay & TBABJ
We celebrated the end of another great FPRA season with our friends from the Tampa Bay Association of Black Journalists during our Sunset Mixer at 400 Beach in downtown St. Petersburg.
May 2017 – Fake News, Bad Reviews & the Internet Troll Blues
The Internet can serve as judge, jury and executioner for practically any person’s or company’s reputation. And when it comes to online reputation management, many PR professionals are unprepared for what they’re up against. FPRA Tampa Bay hosted a lunch-‘n-learn featuring online reputation management guru John P. David, president of David PR Group and a partner with WebFactCheck.com.
David shared valuable tips on how to:
- Identify personal and professional online vulnerabilities
- Employ best practices for use of social media and digital communications
- Avoid and mitigate online damage
- Remove negative content from search results
- Deal with hate blogs and negative online reviews
David has been featured in the Huffington Post, PR Daily, NPR, and Today.com. He is a sought-after speaker, appearing at the popular Ragan’s conferences, and is the author of How to Protect (Or Destroy) Your Reputation Online.
May 2017 – Webinar: Soar into Social Advertising Greatness
Sparxoo’s digital experts are bring you the tools of the trade to amplify your digital marketing through social advertising with channel selection, targeting via algorithms, and ongoing optimizations. You have the questions, our experts have the answers.
April 2017 – Tampa Bay Nights: FPRA Image Awards Luncheon
Our local Image Awards luncheon featured a special presentation from Officer Ben Tobias, PIO, Gainesville Police Department. In Jan. 2016, Officer Ben Tobias achieved every social media manager’s dream – a viral video. A call came in to the dispatch center about kids playing basketball too loudly in the street. When Officer Bobby White of the Gainesville Police Department responded to the call, rather than reprimand the kids for being rowdy, he joined in their game.
Officer White’s dash cam recorded the whole interaction. The video went viral after Officer Tobias, the department’s Public Information Officer, posted it on the department’s Facebook page. The video was viewed more than 500 million times and garnered national and international media attention.
Officer Tobias spok at FPRA Tampa Bay’s annual Image Awards luncheon on April 21. He shared the successes and lessons learned during the whirlwind days after the video went viral, including the experience of a surprise visit from NBA superstar Shaquille O’Neal.
March 2017 – RPIE: A Recipe for a Successful PR Campaign
Professor Jay Rayburn, Ph.D., APR, CPRC, PRSA Fellow, discussed the building blocks for a successful PR campaign: Research, Planning, Implementation, and Evaluation. We discussed strategies for creating your best campaign.
February 2017 – Image Awards: How to Put Together a Winning Entry
Chris Gent, APR, CPRC. hosted this webinar on how to put together a winning Image Awards entry. Chris has won dozens of Image Awards and state Golden Image Awards.
January 2017 – FPRA and the Digital Revolution
Partnering with one of the fastest-growing digital agencies in Florida – Sparxoo, we explored how content has revolutionized the digital landscape. We chat about the content of yesteryear (circa 1999), content today, and wrapped up with an interactive content throw-down.