EDUCATION FOUNDATION SCHOLARSHIPS AVAILABLE

Each year, the Florida Public Relations Education Foundation, Inc. (FPREF), provides scholarships to FPRA student members in recognition of their outstanding academic achievement, their commitment to professional development and to FPRA. This year, two deserving student members will each receive a $1,500 grant from FPREF.

Applications and eligibility requirements have been sent via e-mail to all student members, faculty advisors, chapter presidents and student chapter liaisons. Applications may also be downloaded from www.frpa.org. A completed application along with an official transcript, resume and essay must be received by the State Office by February 25, 2005 to be considered.

Applications will be evaluated by a panel of FPRA members. Scholarship recipients will be notified in April. Each winner will receive a certificate in recognition of their achievement and will be honored August 8, 2005 during FPRA's 67th Annual Conference, PR Unlimited: Inspiration- Motivation- Innovation at the Renaissance Vinoy in St. Petersburg, Florida.

Direct questions regarding the scholarship to Trish Ridgway-Kapustka, APR, 2004-05 FPREF Chair at tridgway@thekurtisgroup.com.
 
JANUARY PROGRAM REVIEW - SE HABLA ESPANOL?
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Panelists asserted that several unique factors are important when considering communicating with the Hispanic community, including a desire for Hispanics to connect with their community via a common language and heritage, and to learn what is happening in their home countries. Attendees at the standing-room only event at The Media Factory (www.themediafactory.com) also learned several key lessons that can help them reach this important market:

  • Press materials, including press releases, media alerts and pitch letters, do not have to be in Spanish.
  • Public relations professionals do not have to speak Spanish in order to pitch Spanish-language media.
  • Organizations do not need to have a Spanish-speaking spokesperson. In many cases, the Spanish-language media outlet will assist organizations in identifying and securing a Spanish speaker on their behalf.
  • Nearly every event or program has a Hispanic angle, especially if families or children are involved or impacted.

The Tampa Bay Hispanic Chamber of Commerce co-hosted the program. For more information about the Chamber and how they can help you with your public relations or marketing programs geared toward the Hispanic community, please visit www.tampahispanicchamber.com.

 
 
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