Hispanics are the fastest-growing
population in the United States. One
of the largest and most affluent Hispanic communities is right
here in Tampa Bay. In fact, with over $5 billion to spend, Tampa
Bay has been designated as having the nation’s second highest
Hispanic buying power. Professionals attending the January 19
program Communicating
with the Hispanic Market, learned that they would
be remiss not to include Hispanics in their public relations
and marketing programs.
According to panelists, Spanish-language
media “want to
be invited to the party.” In other words, communicators
should include Spanish-language media in their public relations
efforts in the same manner in which they reach out to English-speaking
media.
