How do brands – ranging from major companies, small businesses, and even celebrities – stand out on social media and use it to tell their stories?
If you’re Beyoncé, the image is everything.
Vanity Fair recently explored how the immensely famous musical artist makes statements and captivates online audiences, especially on Instagram often without using any words at all:
“Yet, Beyoncé manages to leverage her social-media reach and create even more mystique and intrigue around her brand through her posts. She uses it to bolster narratives or promote her collaborators or friends. She can sometimes, in a single post, both dispel rumors and fuel other ones, at the same time. And she does most of it without writing a single word.” Read more here.