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Image Awards
The Image Awards competition is conducted each spring to recognize outstanding public relations programs and to encourage and promote the development of public relations professionalism.
An Award of Distinction is presented to all entries that meet the standards of excellence set by a panel of judges. The judges are qualified, experienced and accomplished public relations professionals drawn from the communications profession.
The top-scoring entry in each category receives an Image Award if the entry meets a predetermined criteria of excellence set by the judges. (An Image Award may be presented to both a for-profit and a not-for-profit entry in the same category if both receive outstanding scores.)
The judges may also present a special Judges' Award in any category. This award is given for an outstanding entry that achieves maximum results while using a minimum amount of money.
Three top awards are presented, provided enough entries are received to qualify each division. The judges examine all entries winning Image Awards in the Printed Tools division to determine an Image Award for Best Printed Tool. They then review all the Image award-winning entries in the Audio and Visual Tools division to select an Image Award for Best Audio and Visual Tool. Finally, the judges review the winning Image Award-winners in the Public Relations Program division to determine the Grand All Tampa Bay Chapter Image Award - the best in the area.
The Tampa Bay Chapter of the Florida Public Relations Association has announced the winners of its 28th Annual Image Awards competition:
Grand All Tampa Bay Chapter Image Award
Image Award: WEDU Sojourn 2008
WEDU Sojourn 2008 is an internationally-themed wine-paired dinner gala that features the culture, cuisine, music, and wine indigenous to France. In addition, the event celebrated the 50th Anniversary, the international programming featured daily on WEDU-TV, and serves as a tool to attract new potential supporters to Florida’s most watched public broadcasting station.
Judges' Award
Komen Florida Suncoast Race for the Cure
The Komen Florida Suncoast Race for the Cure® is more than a race – it’s a way to show support, celebrate survivors, enjoy team camaraderie, raise funds and awareness, and remember those lost to breast cancer. In 2007, the whole community participated through the most media coverage in nine years.
Category A: Public Relations Programs
Image Award: WEDU Sojourn 2008
WEDU Sojourn 2008 is an internationally-themed wine-paired dinner gala that features the culture, cuisine, music, and wine indigenous to France. In addition, the event celebrated the 50th Anniversary, the international programming featured daily on WEDU-TV, and serves as a tool to attract new potential supporters to Florida’s most watched public broadcasting station.
Award of Distinction: Tony Jannus Award Press Conference
The Tony Jannus Distinguished Aviation Society held a memorable press conference in a vacant airline hangar in April 2007 to announce Colleen C. Barrett, President and Corporate Secretary of Southwest Airlines, as the 2007 Tony Jannus Award recipient and draw attention to its essay contest and scholarship program.
Award of Distinction: Southwest Florida Water Management District SWIM Program
The Surface Water Improvement and Management (SWIM) program at the Southwest Florida Water Management District celebrated its 20th anniversary through a series of educational programs. The events were held throughout the District to showcase the success of the program, increase community awareness and recognize partners and supporters of the program.
Award of Distinction: NOVA 535 Art Lounge Grand Opening
NOVA 535 Art Lounge celebrated its red carpet opening with more than 1,600 members of its target market, strong art sales and resonating media praise for the business’s innovation and timeliness.
Award of Distinction: St. Pete Boat Show 30th Anniversary
What can you say about a Boat Show that’s been in the same town/same place for 30 years? A lot! Alliance Communications was hired to promote the 30th anniversary of the St. Petersburg Boat Show locally and nationally. As a result, the St. Petersburg Boat show enjoyed the most local and national coverage ever!
Award of Distinction: Komen Florida Suncoast Race for the Cure
The Komen Florida Suncoast Race for the Cure® is more than a race – it’s a way to show support, celebrate survivors, enjoy team camaraderie, raise funds and awareness, and remember those lost to breast cancer. In 2007, the whole community participated through the most media coverage in nine years.
Award of Distinction: TBWA Business Excellence Awards
The Business Excellence Awards are presented to companies that have demonstrated a track record in sound hiring and retention practices, including; diversity hiring, training initiatives, advancement opportunities and efficient use of technology in recruiting and retaining talent.
Category B & C: Public Relations Print and Audio/Visual Tactics
Award of Distinction: WEDU Be More Awards Television Special
The WEDU Be More Inspired Televised Special was created as a result of the WEDU Be More Awards™ program. This one-hour primetime special highlights the good works and heroic efforts put forth by six non-profit organizations located throughout West Central Florida.
Please contact Rebeca Searcey at SearceyR@workforcetampa.com with any questions.