Professional Development

Interested in APR?
If you are thinking about getting your APR, here are a few books you should read. If you are thinking of attending APR Study Sessions, it's helpful if you read the ** texts prior to attending. However, it is not required.

**Effective Public Relations. 9th ed.(Cutlip, Scott M., Allen H. Center, and Glen M. Broom. Upper Saddle River: Prentice-Hall, 2006.)

Public Relations: Strategies and Tactics. 8th ed. (Wilcox, Dennis L., and Glen T. Cameron. Boston: Allyn & Bacon, 2005.)

The Associated Press Stylebook and Briefing on Media Law (Goldstein, Norm, ed. New York: Basic Books, 2004)


How do you obtain your APR?
The first step to accreditation after your application accepted is the Readiness Review.

During the Readiness Review, accreditation candidates meet with a three-member panel that will look for a balance of general knowledge and experience in the profession and an understanding of the setting in which the candidate practices the profession.

The Readiness Review panel will be responsible for evaluating each candidate's readiness in 16 specific areas of competence that cannot effectively be judged in the written examination environment.

To help you determine your potential for a successful meeting with a review panel, score yourself here:

Preparing for the Readiness Review

Readiness Review Self Evaluation

Are you ready for APR? Getting Ready for your Readiness Review
Wednesday, February 27, 2008, 11:30 a.m. to 1:30 p.m.
Sandler Sales Institute, 4100 West Kennedy Boulevard, Suite 300, Tampa

Cost: $5 Members

$10 non members

Please be sure to bring your own lunch.

APR Study Sessions
Saturday, March 29 & Saturday, April 5, 2008, 10:00 a.m. to 2:00 p.m.
Sandler Sales Institute, 4100 West Kennedy Boulevard, Suite 300, Tampa

Want to earn your APR this year, or just want to learn more about PR? Plan now to join us for two, 4-hour sessions that will prepare you for taking your APR exam: Saturday, March 29th and Saturday, April 5th from 10:00 a.m. to 2:00 p.m.

Cost: FREE for FPRA members

$25 per session for non-members

FPRA Tampa Bay is pleased to offer these sessions at no charge for current members. For questions on becoming a member, please contact Diana Clynes, FPRA Tampa Bay Chapter VP of Membership at dclynes@aakp.org or (813) 636-8100 x42.

Learn more about APR.