During Readiness Review, accreditation candidates meet with three accredited public relations practitioners – specifically to demonstrate proficiency in 16 specific knowledge, skill, and ability areas. Evaulate yourself here.

 Prior to meeting with the review panel, you will be required to complete forms provided by the Universal Accreditation Board to document your levels of expertise.  When completing that written documentation, candidates are advised to refer to 16 specific areas being evaluated during the readiness process and to provide written responses that address those 16 areas.

 The Readiness Review is a maximum two-hour combination presentation and question and answer period during which the candidate is asked to make a portfolio presentation.  The following suggestions are provided to assist candidates in preparing their presentation:

1.       Portfolio: Select no more than three or four examples of your best high-level work.

a.       Label each one with:

·          Target audience for this piece

·          Objective for that audience  (an outcome objective with four parts)

·           Apparent effectiveness

·           How you measured that effectiveness

b.       If these items relate to the plan you are submitting, cue them to the appropriate segment of the plan.

2.       Plan:

a.       Check over your plan to see if it includes the elements in the checklist provided on the following page.

b.       If some are missing, are you prepared to explain

·          Why they are missing

·          How you might do it differently another time

·          Why you might – or might not  –  do it differently another time

3.       Discussion:  Be prepared to explain or defend any aspect of the work you submit.  Specifically, be ready to discuss, or volunteer in your presentation, how your examples or other work reflect

a.       How research played a role – or could have

b.       Communication theory (overcoming barriers)

c.        Diffusion theory (how new ideas are adopted or rejected)

d.       Rationale from your past experience

e.       The KSAs specifically examined in the Readiness Review