Your pet peeve may be reporters who don’t respond to your pitches. But did you ever think that maybe they’re not responding because you’re hitting on one of their pet peeves?
At the recent Media Roundtable co-hosted by FPRA Tampa Bay and PRSA Tampa Bay, reporters from TV, radio, online and print gathered to share media relations tips with local PR professionals. There was a lot of great advice passed around, but these four pet peeves stood out:
– Sending news releases that are so long a reporter doesn’t have time to read them or so short that they leave out the details a reporter would want to know.
– Pitching irrelevant stories when major news events are happening. A newsroom is an extremely busy place when big stories are breaking. Be mindful of your timing.
– Procrastinating in sending your news release and hoping the reporter will pick up the slack. (It’s unlikely a reporter will drop what he or she is doing to cover your event a couple hours from now.)
– Trying to tell reporters how to cover your story when they arrive. Let them do their jobs. Just try to be helpful and provide them with the information they need in a timely manner.
FPRA Tampa Bay would like to thank all the amazing journalists who took the time to participate in our Media Roundtable this year:
Ashley Kritzer, Reporter, Tampa Bay Business Journal
Ernest Hooper, Columnist, Tampa Bay Times
Kisha Wilkinson, Weekend Planning Editor, Bay News 9
Lissette Campos, Director of Public Affairs, ABC Action News
Mark Gordon, Managing Editor, Business Observer
Maureen Famiano, Executive Producer-Studio 10 Live, WTSP-TV
Orlando Davis, Program Director & Morning Show Host, WiLD 94.1, Beasley Media Group
Sarah Rosario, Reporter, ABC Action News
Steve Fenske, Planning Manager, Fox 13
Vicky Benchimol, Planning Editor, ABC Action News